Monday, November 05, 2007

Those wild Wyoming libraries

I'm not entirely certain the graphic created for this promotion is sending the message it was meant to. This from the Wyoming Libraries website:

We are using bumper stickers in the libraries as a way to bring an element of humor to libraries and make them more interesting to residents who do not normally use the library.

Also in the second segment of the campaign is mudflap girl. This campaign's only purpose is to market the ChiltonLibrary auto repair database. Mudflap girl stickers meant to be put on vehicles, were sent to auto repair stores across the state advertising the Chilton database.

Let me see if I've got this straight: When a man sees this bumper sticker on a pickup truck in Wyoming, he's meant to think, Oh, yeah. I keep forgetting to check out the ChiltonLibrary auto repair database.

Ha and double ha. When a man sees this, he's far more likely to think, What have I been doing, wasting my time in singles' bars? All the hot babes are at the library! Who knew?

Libraries offer more than many people realize...

Apparently so. At least, they do in Wyoming.


H.E.Eigler said...


That is all.

incapearl said...

I think their marketing campaign is great! I had to write and see if I could get one of the "you can have my book when you pry it out of my cold dead fingers" sticker. How great is that?

lonnie anderson said...

I think it is really great! I was born and raised in wyo and I know how hard it is to get people to go to the libraries. Any who I came up with this campaign and it was a blast to write. And it is working! HA!