...Lulu.com, a print on demand company, published a survey that suggested we should be afraid because the year 2052 will be the year of Authorgeddon.
Using stats published by R.R. Bowker. Lulu.com worked out that if we keep publishing at the rate we are publishing now, in 2052 148.4 million books will be published -- but only 129.4 million Americans will actually read a book.
Do the math. This means 19 million new books will not find a reader.
I can hardly believe I'm about to argue with M.J. Rose, who's way smarter than me, especially when it comes to book publishing and marketing, but it's ludicrous to assume those 129.4 million Americans will read only one book each. Many of them can be counted on to pick up something other than The DaVinci Code in a given year. I'm doing my part by reading several books a month. How about you?
But back to that stuff about M.J. being smarter than me. She's thought up some great ways we can make the world a better place by encouraging our friends and relatives to read more. Here's a tip I particularly like:
We can each buy books instead of bottles of wine when we go to a dinner party.
I'm eager to try that. Now I just need somebody to invite me to dinner.
In the second half of her post, M.J. leans pretty hard on aspiring authors who aren't big readers, but she makes some good points. Click over and see for yourself.