Friday, January 13, 2006


We should have seen this coming when bookstores started adding coffee bars. Look what I found in today's The Independent Online:

Starbucks, which started selling music through its outlets last year, is taking its concept of offering customers entertainment with their coffee a step further with a plan to promote films and sell DVDs and books....

The final part of the strategy to move into the entertainment world is to put books on sale later this year, either through a partnership with an existing publishing house or by printing books itself.

So America's favorite drug dealer is going into the book (or at least, the bookselling) business. This is wicked good news. I've already bought CDs from Starbucks, and now I'll be able to buy books, too. I'm delighted by the prospect not just because there can never be too many bookstores in my world, but because purchasing other items when I go in for my cafe latte mitigates some of the guilt I feel about paying so much for a shot of espresso buried under foamy 2% milk. I think the tall cup I always buy is about $3.50, but I'm not sure because I never allow myself to look at the board behind the counter.

Howard Schultz, the chairman of Starbucks, said in an interview with The Wall Street Journal: "Starbucks isn't an entertainment company. But we want to have an entertainment strategy that supports the foundation of the coffee experience that our customers have come to expect and enjoy."

The foundation of the coffee experience? How much caffeine has this guy had?

Maybe if I try to think of that $3.50 (or whatever) as being spent on a coffee experience rather than just a satisfying hot beverage, I won't feel so guilty. It's not just caffeine anymore, it's entertainment. Right?


Barista, set 'em up again!


Anonymous said...

this has nothing to do with today's post, but


Other people already have a copy of A Family Forever.

What about me?

What about my needs?


Shelbi said...

One of my friends goes into Starbucks so much, the assistant manager offered him a job.

Now that's coffee experience.

If they add books, he'll never leave!

[This has nothing to do with your post, Brenda, but I just figured out the HTML tags in the comments section and I'm so proud of myself!

Can't you just hear the inflection in my 'voice?']

*cue maniacal laughter*

sandy l said...

Interesting that Starbucks is expanding, especially since there are Starbucks in all the Barnes and Noble bookstores that I visit. Excuse the word, but it feels a incestuous to me.

Camy Tang said...

Starbucks and books! What's not to like? I mean, there are already probably thousands of books written in Starbucks cafes all across the country during NaNoWriMo month.


Dennie McDonald said...

I shall never get my friend out of their now - OH NO!

Brenda Coulter said...

If you haven't guessed, that first comment was from my favorite sister. I told her that many people have already received my new book through the Love Inspired book club (which sends out books two months before their store release), and she's ticked because she can't get one. (I haven't yet received my author copies, so I don't have one to send her.)

Shelby, that's very good. Your next assignment is to learn how to do a link.

Nienke Hinton said...

Hey Brenda:
I just came across your site at Top Blog Sites. You are #13 in the literature category. Way to go!
Have a great weekend.

Brenda Coulter said...

Thanks for noticing, Nienke. ;-)