Ha. Finally, somebody has smacked down Google and Amazon.
If you haven't been following this story, Google has been raising eyebrows lately with a new feature in its toolbar that converts ISBNs (the "license" numbers that identify individual books) into links to Amazon.com.
What's wrong with that? Well, if you're shopping at another bookstore, say Barnes and Noble, clicking on any ISBN will take you to Amazon. How sneaky is that? You're shopping at one bookstore, or perhaps at a publisher's website, and you're suddenly whisked to Amazon.
Now the techies at Barnes and Noble, bless 'em, appear to have foiled the plan. Check out Search Engine Watch for a quick explanation on what they've done and why it's working.
Take that, Big Guys. And try to remember, please, that there's a difference between fair marketing practices and...well...whatever it is that you have been doing lately.